In this recording, Anthony Buckley provides a clear analysis of the new EU–US trade deal and its implications for businesses engaged in international trade.

This presentation covers:

• How US tariffs work under the Harmonised Tariff Schedule (HTSUS) and Chapter 99.
• The scope of the new reciprocal tariffs introduced in 2025.
• Key EU commitments, including zero tariffs on industrial goods, increased energy purchases, and investment pledges.
• US commitments, including the 15% tariff rate on EU goods and cooperation on standards.
• A comparison with the UK’s separate deal.
• The challenges ahead: statements of intent, non-tariff barriers and implementation risks.

The discussion highlights both the opportunities and uncertainties in the agreement, weighing whether it can be considered a “good deal” and exploring what it means for exporters, importers and trade professionals.